A step towards promoting domestic tourism

Tourism Excellence Association in Al Baha Region is one of the modern associations, having been established in 2024 . The association aims to contribute to the development and advancement of the tourism sector in the Al Baha region and to enhance its position as a distinguished tourist destination within the Kingdom of Saudi Arabia.
The association also provides a variety of services and programs to support tourism and enhance the visitor experience, including organizing events and promotional offers and providing tourist information. The association also works to strengthen cooperation between various stakeholders and participate in important tourism projects and develop tourism products in the region.
Tourism Excellence Association plays a vital role in raising awareness of the region’s cultural and natural heritage and enhancing the tourist experience in discovering the beauty and attractions of Al Baha.

Tourism Excellence Association Focuses on a Range of Areas, Including:

  • Promoting Al Baha as a Tourist Destination:

    The association actively promotes Al Baha as an enticing tourist destination by participating in local and international tourism exhibitions and conferences, producing promotional materials, and disseminating information about the region’s landmarks and attractions through various channels.

    Organizing Tourist Events:

    The association organizes a diverse range of tourist events, including festivals, trips, and recreational activities, to attract more tourists to the region.

    Enhancing Cooperation with Various Stakeholders in the Tourism Sector:

    The association fosters collaboration among various stakeholders in Al Baha’s tourism sector, including government entities and the private sector, to unify efforts, coordinate operations, and achieve optimal outcomes.

     

The Tourism Excellence Association in Al Baha Strives to Achieve Numerous Accomplishments, Including:

  • Contributing to a significant increase in the number of tourists visiting Al Baha.
  • Organizing numerous successful tourism events.
  • Strengthening cooperation with stakeholders in the tourism sector

The Role of the Tourism Excellence Association in Al Baha in Achieving Saudi Arabia's Vision 2030

The Tourism Excellence Association in Al Baha plays a pivotal role in achieving Saudi Arabia’s Vision 2030 by contributing to the creation of new job opportunities and fostering the preservation of the region’s cultural heritage.

Pioneering Business Model

The Tourism Excellence Association in Al Baha stands as a pioneering model of teamwork in pursuit of sustainable tourism development. We hope the association continues its endeavors to establish Al Baha as a distinguished tourist destination at the kingdom and global levels.

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