Amidst the Al Baha region, where the sky touches the peaks of towering mountains and the fragrance of ancient history blossoms, the “Excellence in Tourism Association” emerges as a radiant sun illuminating the paths of tourism in the region, heralding promising horizons that contribute to achieving the Kingdom’s Vision 2030.

From the depths of great ambition, the “Tourism Excellence Association” was born, carrying a noble message through which it strives to elevate the status of the Al Baha region as a leading tourist destination at the Kingdom and international levels.

The association’s members embody an elite group of experts and competencies, who are brimming with unwavering passion to serve the region’s tourism and develop it into a haven for tourists from all corners of the world.

The association believes that the tourism of the Al Baha region possesses unique natural and cultural characteristics that distinguish it from others, as it abounds in captivating natural landmarks from towering mountains and lush valleys, not to mention a rich cultural heritage embodied by its ancient customs and traditions.

The association also works diligently to cooperate with various relevant entities to ensure the success of its endeavors in achieving its goals.

The “Tourism Excellence Association” actively participates in international conferences and exhibitions to showcase its experiences and achievements, and to strengthen communication with investors and tourists around the world.

The “Tourism Excellence Association” stands as a pioneering model of hard work and perseverance, embodying the spirit of cooperation and solidarity among the people of the Al Baha region to achieve common goals through which they strive to make their region a distinguished tourist destination that contributes to the development of the national economy and the realization of the Kingdom’s Vision 2030.

The “Tourism Excellence Association” represents a beacon of hope that illuminates the paths of tourism in the Al Baha region, and heralds a promising future that confirms the Kingdom of Saudi Arabia’s position as a leading tourist destination at the world level.